Capturing employeesâ insights about new business ideas
- Wednesday, December 2, 2009, 5:34
- Business
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How does a large, global corporation capture employeesâ ideas about new technologies? âAn Inside View of IBMâs âInnovation Jam,ââ from the Fall 2008 issue of MIT Sloan Management Review, analyzes the results of IBMâs 2006 âInnovation Jam,â where about 150,000 people, from within IBM and also from outside it, participated in online discussions about promising new business ideas for the company.
The articleâs authors conclude that the Innovation Jam in 2006, which took place over two three-day periods, âwas successful to a considerable degree. It uncovered and solved problems in and mobilized support for substantial new ways of using IBM technology.â But, they note, the process also had limitations: Most contributors didnât build well on each otherâs postings, so âideas didnât bubble up.â And, despite the use of text-mining software, evaluating the ideas later âdemanded a great deal of management time.â (IBM has continued to âjamâ; this fall it heldInnovationJam 2008.)
The articleâs description of both the successes and challenges of the 2006 Innovation Jam brings to mind an interesting question: What is the best way to make sure employeesâ ideas and knowledge donât get overlooked when an organization seeks ways to innovate?
What, in your experience, are the most effective ways of seeking â and using â employee input effectively in the innovation process?
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