Body scanners to help buy âperfect fittingâ clothes
- Saturday, November 7, 2009, 5:38
- Business
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For women looking to buy âperfectly fittingâ clothes there is good news. A company has created body scanning technology that can help buy clothes to fit womenâs shape exactly.
The state-of-the-art software uses data from body scanners to produce clothes that apparently fit womenâs shape exactly on the high street.
Now customers can record their body shape in 3D at âscanning outletsâ and then choose outfits online which will be fitted to their shape, The Daily Express reported.
Innova, the company behind the creation, said it has spent 4 million pounds over nine years developing the technology, which it said will revolutionise the way women dress.
Patrick Gardner, founder of the company, said his firmâs clothes are a âradical alternativeâ to traditional fashion.
âThere are no bulk stock orders, no unsold stock, no teams of sales staff and no retail units, just body-scanning outlets. âFashion has gone simple,â he was quoted as saying by the British tabloid.